Rose
Colored Glasses:
Standard Issue Eyewear for
Interactive Marketing Clients?
Does your
interactive marketing provider expect you to view its
performance through rose colored glasses? Does your AE have
a way of putting a positive “spin” on results that, in your
gut, you know, are barely mediocre? If it’s any consolation,
you’re not alone. Smart business people the world over feel
trapped in relationships with interactive marketing
providers whose first priority is to spend their money.
Spend it like crazy. Why? Because that’s how they their make
their money. That cost-plus
approach
or
“skimming-the-spend” may have worked
back in
Don Draper's
time.
Nowadays, it’s an antiquated, “old economy” approach that,
very simply, rewards failure.
At
Bloomquist Interactive we view your marketing budget as an
investment. We set business goals. We identify key
performance indicators that make sense to your business. We use analytics to continually
fine-tune your marketing performance. Our Interactive
marketing experience began when the ‘Net was new and spans
the "client side," the
"agency side," business-to-business and business-to-consumer. We get paid
for success.
Throw away
those rose-colored glasses. Let us show you what Interactive
marketing really looks like.
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