I Was Content, When Content Wasn't Cool

I use that title with apologies to Barbara Mandrell and George Jones and to everyone who had to read it. The trouble is, it's not only completely cornball and annoyingly melodic, it also happens to be true.

I earned my living for ten years writing, editing and acquiring and managing "content" back when we still called it "copy" or "editorial".  And if you think that's "old economy," let me tell you, the common sense rules that applied to "good content" 20 years ago still apply.

Very seriously, my content expertise --creating and providing and measuring consumer reaction to "content"-- is at the core of my being as a marketing professional and I believe that "good content" is the core of good marketing. That's good news for you because content remains the most important part of your interactive marketing efforts. The interactive marketing trade press often repeats the axiom: "Content is King. "

• User and usability optimized interactive web content
• Awards-winning national writer, editor and publisher
• Over 300 national magazine articles
• User-motivating, results-directed web content
• Search optimized website content
• Issue-, position- and white papers, newsletters,
• User-optimized landing pages
• Entire campaigns, webinars, multi-media presentations
• Complex, multi-media and/or interactive content
• Multiple B2B/B2C industries, media formats, messaging platforms
• Advertising copy Multiple personae or audience voices
• Collateral. brochures, static ads