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Paid Search Marketing
is an Investment.
It Should Have a Return
I have managed paid
ROI-driven paid search marketing initiatives for six years
now. My clients have included major brands like GMAC
Insurance, Intercontinental Hotels, Home Depot, with
campaigns as large as 150,000 keywords or SMBs with programs
as small as 200 keywords. I have managed budgets as high as
$25,000 per day.
I’ve managed direct click-to-sales programs and
generated leads. I manage paid search using Proven Best
Practices for ROI-driven paid search marketing. The
interfaces and people at all the major search engines
--Google, Yahoo, MSN, Ask.com, AOL and others-- have come to
comprise a kind of “home turf” to me. I enjoy managing
ROI-based paid search and I’m very good at it.


Are you paying for
keywords every month but have yet to see the yield in
qualified site traffic or conversions? Are your media
bills consistently increasing, but you are not sure that
the higher spends are delivering an efficient return?
I make sure your budget
is used wisely, and that your Paid Search Program
returns a positive return on your investment. My
services include:
- Keyword research
- Search engine placement
recommendations
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Landing page / microsite
development and testing
- Ongoing keyword bid and budget
management
- Creative message consultation and
development
- Tracking and reporting
solutions to meet client needs and objectives
- Ongoing campaign optimization and
testing
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Interactive Marketing, LLC. All rights reserved.
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